Discover how to stand out and build trust in a crowded market by defining your personal brand and positioning. Engage deeply with your audience and leave a lasting impression.
Chương 01 Positioning And Personal Brand For Consultants 1 bài học · 5m Chương 02 Stand For Something Clear And Memorable 1 bài học · 4m Chương 03 Positioning Shapes How Clients Perceive You 1 bài học · 5m Positioning Shapes How Clients Perceive You Video 5m Chương 04 Your Personal Brand Is A Promise You Keep 1 bài học · 7m Your Personal Brand Is A Promise You Keep Video 7m Chương 05 Three Parts Of Positioning Niche Difference And Story 1 bài học · 5m Three Parts Of Positioning Niche Difference And Story Video 5m Chương 06 Build Your Brand Within Professional Boundaries 1 bài học · 6m Build Your Brand Within Professional Boundaries Video 6m Chương 07 What You Will Learn About Personal Branding 1 bài học · 4m What You Will Learn About Personal Branding Video 4m Chương 08 Finding A Niche Where Strengths Meet Client Needs 1 bài học · 4m Finding A Niche Where Strengths Meet Client Needs Video 4m Chương 09 Know And Lead With Your Point Of Difference 1 bài học · 6m Know And Lead With Your Point Of Difference Video 6m Chương 10 Be Clear About Who You Serve 1 bài học · 6m Be Clear About Who You Serve Video 6m Chương 11 Explain Clearly How You Help Clients 1 bài học · 5m Explain Clearly How You Help Clients Video 5m Chương 12 Telling Your Authentic Personal Story 1 bài học · 5m Telling Your Authentic Personal Story Video 5m Chương 13 Keep Your Brand Consistent Across Touchpoints 1 bài học · 4m Keep Your Brand Consistent Across Touchpoints Video 4m Chương 14 Reputation Built Slowly Through Earned Trust 1 bài học · 6m Reputation Built Slowly Through Earned Trust Video 6m Chương 15 Your Values Show Through Everything You Do 1 bài học · 6m Your Values Show Through Everything You Do Video 6m Chương 16 A Clear Niche Versus Serving Everyone 1 bài học · 5m A Clear Niche Versus Serving Everyone Video 5m Chương 17 An Authentic Story Versus A Polished Mask 1 bài học · 6m An Authentic Story Versus A Polished Mask Video 6m Chương 18 Myths And Risk Signals In Personal Branding 1 bài học · 6m Myths And Risk Signals In Personal Branding Video 6m Chương 19 Educate Then Refer As Your Brand's Foundation 1 bài học · 6m Educate Then Refer As Your Brand's Foundation Video 6m Chương 20 Four Pillars Of A Personal Brand 1 bài học · 6m Four Pillars Of A Personal Brand Video 6m Chương 21 How Hugo Built His Consulting Brand 1 bài học · 5m How Hugo Built His Consulting Brand Video 5m Chương 22 Four Habits To Build A Memorable Brand 1 bài học · 6m Four Habits To Build A Memorable Brand Video 6m Chương 23 Concept Check On Positioning And Personal Brand 1 bài học · 5m Concept Check On Positioning And Personal Brand Video 5m Chương 24 An Honest Brand Protects Client Trust 1 bài học · 5m An Honest Brand Protects Client Trust Video 5m Chương 25 Recap Of Positioning And Personal Brand 1 bài học · 6m Recap Of Positioning And Personal Brand Video 6m Chương 26 Well Done Shaping A Brand That Is Yours 1 bài học · 5m Well Done Shaping A Brand That Is Yours Video 5m Chương 27 Kiểm Tra Kiến Thức 1 bài học